In partnership with
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
CRUSH THE CLOSE: Your Q4 Victory Blueprint
Listen up. You've got days left in this quarter, and I'm watching people make excuses while winners are stacking deals. The game isn't over until YOU decide it's over.
The Reality Check
Most of you are sitting at 70-80% of quota thinking "good enough." That's LOSER talk. Good enough is what broke people say. You didn't come this far to be AVERAGE. The market doesn't reward participation—it rewards DOMINANCE.
Your Action Plan (Execute NOW)
TODAY - Do These 4 Things:
10X Your Volume - Stop being logical about your pipeline. Make 100 calls, not 10. Send 50 emails, not 5. Massive action produces massive results. Period.
Resurrect Dead Deals - Pull up every "maybe" from the last 90 days. Those aren't losses—they're opportunities you quit on too early. Text them right now: "Hey [Name], circling back on this. What's it gonna take to get this done before year-end?"
Ask for Referrals - Your current clients know 10 people who need what you sell. You're just too scared to ask. "Who else do you know that could benefit from this?" Ask EVERYONE.
Create Urgency - End-of-quarter pricing. Bonus packages. Limited spots. Give them a REASON to act now, not later.
The Closer Mentality
Here's what separates you from the pack: OBSESSION. While they're clocking out at 5pm, you're making calls until 9pm. While they're "taking it easy" because the quarter's almost over, you're hunting like your life depends on it.
Because here's the truth—your income is a direct reflection of the VALUE you deliver and the VOLUME of action you take.
Now GET TO WORK.