In partnership with
Automate Prospecting Local Businesses With Our AI BDR
Struggling to identify local prospects? Our AI BDR Ava taps into a database of 200M+ local Google businesses and does fully autonomous outreach—so you can focus on closing deals, not chasing leads.
Ava operates within the Artisan platform, which consolidates every tool you need for outbound:
300M+ High-Quality B2B Prospects
Automated Lead Enrichment With 10+ Data Sources Included
Full Email Deliverability Management
Personalization Waterfall using LinkedIn, Twitter, Web Scraping & More
You’re Hiring Wrong, Here’s Proof
Why your next “rockstar” might quietly tank your quarter
Let’s talk about the most expensive lie in sales:
👉 “This rep crushed it at their last company, they’ll crush it here.”
Sound familiar? You hire fast, skip a few process steps, and pin hopes on a flashy resume. But three months in, pipeline’s flat, morale’s off, and you’re wondering what went wrong.
Here’s the truth: past performance doesn’t predict future performance unless your system matches theirs exactly. Different ICP? Different comp plan? Different sales motion? That “rockstar” might be totally misaligned.
Top managers don’t just hire for talent. They hire for system fit, process adaptability, and coachability. They know that a structured hiring process beats gut feel every time.
If you’ve made a few bad hires lately, you’re not alone. But if you don’t fix the process, you’ll keep bleeding time, culture, and quota.
5 Ways to Fix Your Sales Hiring Process Now
Replace the Resume with Role Simulation
Skip the small talk, get them selling. Live product pitch, real objections.Test for Process Discipline
Can they follow structured steps? Or do they “wing it”? You need repeatability.Add a Peer Interview Layer
Let a top rep feel them out. Culture clash is expensive.Score Every Interview
Use a rubric. No guessing. Make it objective and consistent.Make Coachability Non-Negotiable
Ask about feedback they’ve received and what they did with it.
Great hires don’t just “close” they scale inside your system.
Sales Systems University
Where elite managers build teams that win with precision.
