In partnership with
The Key to a $1.3 Trillion Opportunity
A new real estate trend called co-ownership is revolutionizing a $1.3T market. Leading it? Pacaso. Created by the founder behind a $120M prior exit, they already have $110M+ in gross profits to date. They even reserved the Nasdaq ticker PCSO. And you can invest until September 18.
Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.
You’re Coaching Wrong
And it’s silently crushing your close rates.
Most managers think they’re coaching. They’re actually just correcting.
“Try this next time.”
“Ask better questions.”
“Push harder here.”
Helpful? Maybe. Transformational? Not even close.
Real coaching isn’t about giving reps the answer, it’s about building their thinking. Elite managers use coaching to develop rep judgment, not just behavior. They teach reps to diagnose, adapt, and win deals in the chaos of live selling, not just follow a script.
If you’re the hero in every 1:1, you’re building dependence, not performance. And when your top rep hits a slump, they’ll wait for your advice instead of fixing it themselves.
The best coaches don’t create followers. They build killers.
Upgrade Your Coaching Style Today
Ask, Don’t Tell
When a deal stalls, don’t jump to advice. Ask: “Why do you think it’s stuck?” Then shut up. Let them think.Coach the Process, Not the Result
Don’t just critique the loss. Analyze how they ran the sale. Where was the signal missed? Where did momentum die?Track Thinking, Not Just Activity
Start keeping notes on how reps make decisions. Their logic matters more than their output in the long term.
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