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How 1,500+ Marketers Are Using AI to Move Faster in 2025
Is your team using AI like the leaders—or still stuck experimenting?
Masters in Marketing’s AI Trends Report breaks down how top marketers are using tools like ChatGPT, Claude, and Breeze to scale content, personalize outreach, and drive real results.
Inside the report, you’ll discover:
What AI use cases are delivering the strongest ROI today
How high-performing teams are integrating AI into workflows
The biggest blockers slowing others down—and how to avoid them
A 2025 action plan to upgrade your own AI strategy
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Learn what’s working now, and what’s next.
When They Say "We Don't Have the Internal Expertise to Manage This"
The Expertise Paradox
When prospects confess they lack internal expertise to manage your solution, amateur salespeople see a roadblock and start promising extensive training programs. Critical miscalculation. What you're hearing isn't a capability gap it's the most compelling reason to buy that exists in B2B sales. They've just admitted they need exactly what you're selling: expert-level results without expert-level resources.
Here's the sophisticated reality: prospects who claim they lack expertise are actually your perfect customers. They understand the complexity of what they're trying to achieve, recognize the value of specialized knowledge, and are pre-qualified as buyers who need managed solutions rather than do-it-yourself tools. Their expertise gap is your competitive moat.
The rookie response is offering extensive training or "easy-to-use" alternatives. The elite response is positioning their expertise gap as precisely why they need your expert-managed solution. You're not selling them a tool they have to master you're selling them mastery itself, delivered as a service.
The expertise arbitrage: "That's exactly why this makes perfect sense. You shouldn't have to become experts in this you should be focused on being experts in your core business. We bring the specialized knowledge so you can focus on the strategic results. What would it be worth to get expert-level outcomes without the expert-level learning curve?" This transforms their weakness into your strongest value proposition.
Your Action Blueprint
Convert expertise gaps into managed solution opportunities:
Celebrate their self-awareness - Position their honesty about capabilities as strategic wisdom
Reframe expertise as overhead - Show why building internal capabilities might be inefficient
Position managed expertise - Offer expert-level results delivered as a service, not a product
Create capability confidence - Demonstrate how they get sophisticated outcomes without sophisticated learning
Establish expertise partnership - Position yourself as their external expert team, not just a vendor
P.S. when prospects admit they lack expertise, they're actually describing your ideal customer profile perfectly.
