It’s go-time for holiday campaigns
Roku Ads Manager makes it easy to extend your Q4 campaign to performance CTV.
You can:
Easily launch self-serve CTV ads
Repurpose your social content for TV
Drive purchases directly on-screen with shoppable ads
A/B test to discover your most effective offers
The holidays only come once a year. Get started now with a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.
Turn Budget Objections Into Buying Signals
The ROI Revelation
Budget objections aren't roadblocks, they're golden opportunities disguised as resistance. When prospects say "the numbers don't add up," most salespeople panic and start slashing prices. Big mistake. Top performers know this moment signals you're inches away from the close.
Here's the breakthrough insight: prospects who bring up budget concerns have already mentally moved past the "if" and straight to the "how much." They're not saying no they're asking you to help them justify yes. That's your invitation to flip the script entirely.
The secret weapon? Cost of inaction analysis. While your competition stumbles through feature dumps and discount offers, you're going to architect a conversation that makes the prospect sell themselves. When they realize the true expense of maintaining status quo, your solution transforms from a cost center into a profit engine.
The sophisticated approach: "Understood. Want to revisit the cost of the current problem? That's usually where the real ROI hides." This single pivot changes everything. You're no longer defending your price you're exposing their pain points with surgical precision.
Your Action Blueprint
Master this objection-to-opportunity conversion:
Acknowledge without apologizing - "Understood" shows confidence while validating their concern
Redirect to pain amplification - Shift focus from your price to their current losses
Quantify the status quo cost - Help them calculate what inaction actually costs per month/quarter
Reframe your solution as savings - Position your offering as the most affordable option available
Create urgency through loss aversion - Emphasize the mounting costs of delayed decision-making
Transform every budget objection into your competitive advantage. Your prospects are waiting.
