In partnership with
Stay up-to-date with AI
The Rundown is the most trusted AI newsletter in the world, with 1,000,000+ readers and exclusive interviews with AI leaders like Mark Zuckerberg, Demis Hassibis, Mustafa Suleyman, and more.
Their expert research team spends all day learning what’s new in AI and talking with industry experts, then distills the most important developments into one free email every morning.
Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.
The Timing Deception
When They Say "We're in the Middle of a Reorganization"
When prospects claim they're "in the middle of a reorganization," most salespeople politely retreat and schedule follow-ups for when things "settle down." Colossal mistake. What you're hearing isn't a legitimate timing issue it's the perfect storm of opportunity disguised as organizational chaos. Reorganizations don't postpone strategic initiatives; they create urgent need for them.
Here's the counterintuitive truth: companies mid-reorganization are your highest-probability prospects. They're actively changing processes, evaluating inefficiencies, and desperately seeking solutions that support their new structure. The old ways aren't working (hence the reorganization), and they need new tools to succeed in their new configuration.
The amateur response is offering to wait until the dust settles. The professional response is positioning your solution as reorganization insurance the strategic advantage that ensures their transformation succeeds instead of struggles. You're not selling during chaos; you're selling the solution to chaos.
The transformation catalyst: "Perfect timing reorganizations succeed when they're supported by the right infrastructure. What challenges is the new structure trying to solve? Let's make sure you have the tools to make this transition a competitive advantage rather than an operational risk." This reframes disruption as opportunity and positions you as their transformation partner.
Your Action Blueprint
Convert organizational chaos into strategic urgency:
Embrace the transformation moment - Position change as the ideal time for solution implementation
Identify reorganization pain points - Discover what the new structure needs to succeed
Create implementation synergy - Show how your solution supports their organizational goals
Establish transformation timeline - Align your implementation with their reorganization milestones
Position competitive advantage - Demonstrate how proper tools turn reorganization into market differentiation
Reorganizations don't create bad timing they create perfect timing for solutions that enable transformation success.
