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The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
The Secret Weapon in Every Deal
And most managers ignore it
Every deal has a hidden force that decides whether it flies or dies and it’s not your pricing sheet, your demo, or your “value prop.” It’s the champion. The insider who sells when you’re not in the room. The person who whispers your solution into the decision-maker’s ear. The one who makes the deal move.
Here’s the problem: most managers ignore champions. They’re too busy obsessing over pipeline numbers and dashboards. They track stages, not influence. But the truth is, no champion = no deal. Period. A deal without a champion isn’t a deal. It’s a dream.
The best reps don’t just hunt prospects they build allies. Champions unlock access, reveal politics, and fight for you when the buying group debates. Ignore them and you’re just another vendor. Invest in them and you become the chosen partner.
Champions aren’t luck. They’re built. They’re nurtured. And they’re the secret weapon your managers should be tracking in every 1:1.
Action Steps: Build Your Champions
Identify Early – On the first call, ask, “Who else cares most about solving this?” That’s your champion candidate.
Test the Muscle – Ask your contact to run a small task internally (share data, book a next meeting). True champions deliver. Pretenders ghost.
Arm Them With Ammo – Give champions the language and tools they need to sell your story when you’re not in the room.
Keep Them Close – Build a personal relationship beyond the deal. Champions aren’t just contacts they’re multipliers.
Make Champions a KPI – Start tracking: how many deals in pipeline have an active, tested champion?
Dashboards don’t close deals. Champions do. Find them, build them, and watch your close rates soar.
