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The Repeatable Deal Formula
Turn One Success into a System
Every sales pro has that deal. The one that felt effortless the emails landed, the calls clicked, and the client said yes before you even finished your pitch. But here’s the thing: most reps stop there. They celebrate the win instead of studying it.
Top performers don’t rely on luck. They build formulas. They break down every move from their best deals and turn those moments of magic into predictable, repeatable systems. Because in sales, repeatability isn’t just efficiency it’s scale.
The biggest difference between a $500K rep and a $5M team? Systems that make success automatic. When one great deal becomes a playbook, and that playbook becomes a process, the scoreboard starts to look very different.
You don’t need new tricks you need to bottle what already works.
Action Steps to Build Your Repeatable Deal Formula:
Reverse-engineer your best deal. Write out every step you took from first contact to close. What pattern do you see?
Extract the signals. What phrases, timing, or emotional cues got the strongest response? Document them.
Build a micro-playbook. Turn your winning moves into a short guide or checklist your team can use on similar deals.
Test it at scale. Roll it out with a few reps and track consistency in outcomes. Adjust, refine, repeat.
Automate what’s repeatable. Use your CRM and automation tools to make the process happen by default, not by memory.
Your next big win isn’t waiting for inspiration it’s waiting for documentation.
One deal can be a win. Ten deals using the same system? That’s domination.
Turn success into structure and let the formula do the heavy lifting.
