In partnership with
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
The Q4 Compression Strategy
Shorten cycles when urgency is highest
Q4 changes everything. Decisions speed up. Budgets loosen. Timelines shrink. And while most teams “hope” deals close faster, elite teams engineer it. That’s the magic of Q4 Compression the strategy of tightening every part of your sales cycle right when urgency is at its peak.
Compression isn’t about pushing harder. It’s about removing the invisible delays that normally add friction: slow follow-ups, open-ended next steps, vague proposals, loose qualification. In Q4, those tiny inefficiencies cost you deals. Not next year, this quarter.
Most reps think Q4 is about doing “more.” More calls. More emails. More meetings. But high performers know the real win isn’t volume it’s velocity. Q4 is the only time of year where prospects want to move faster too. They have budgets to use, problems to solve before January, and internal pressure pushing them forward.
The question is whether your system helps them accelerate or slows them down.
Compression means tightening handoffs, shortening your follow-up cadence, tightening discovery, and running hyper-specific next steps that move deals from “maybe” to “done.” It’s about building a machine that thrives under pressure while competitors are cracking under it.
When you compress the right way, you don’t just shorten the sales cycle you multiply your close rate. And the beauty? This strategy doesn’t require more leads, more reps, or more marketing. Just better system design.
CALL TO ACTION: Apply the Q4 Compression Strategy
Tighten Every Next Step
No vague follow-ups set time, date, and deliverables every time.Accelerate Response Windows
Move from 24–48 hours to same-day or same-hour touchbacks.Condense Discovery
Ask only the questions that drive decisions, cut the fluff.Run Micro-Demos Instead of Full Walkthroughs
Show only what moves the deal forward.Audit Your Pipeline for Slow Points
Identify your longest stage and shorten it by 30% this week.
This is the quarter where speed wins. Compress the cycle, and you’ll compress time between you and your next closed deal.
