The Forecast Lie You’re Still Believing

It looks solid on paper, but it’s quietly killing your quarter

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Sales Systems
May 31, 2025

In partnership with

The key to a $1.3T opportunity

A new trend in real estate is making the most expensive properties obtainable. It’s called co-ownership, and it’s revolutionizing the $1.3T vacation home market.

The company leading the trend? Pacaso. Created by the founder of Zillow, Pacaso turns underutilized luxury properties into fully-managed assets and makes them accessible to the broadest possible market.

The result? More than $1b in transactions, 2,000+ happy homeowners, and over $110m in gross profits for Pacaso.

With rapid international growth and 41% gross profit growth last year, Pacaso is ready for what’s next. They even recently reserved the Nasdaq ticker PCSO.

But the real opportunity is now, before public markets. Until 5/29, you can join leading investors like SoftBank and Maveron for just $2.80/share.

This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals. Under Regulation A+, a company has the ability to change its share price by up to 20%, without requalifying the offering with the SEC.

The Forecast Lie You’re Still Believing

It looks solid on paper, but it’s quietly killing your quarter.

You’ve seen it before. The dashboard looks good. The math checks out. The team’s “confident.” But then… the close date slips. The buyer “goes dark.” That big Q3 deal? It disappears into pipeline purgatory.

Welcome to the Forecast Illusion.

It’s the lie sales managers tell themselves every week: “We’re on track.” But being “on track” means nothing if the track is built on flawed assumptions, soft exits, or rep-level optimism that hasn’t been challenged.

The top sales leaders don’t accept forecasts at face value, they pressure-test everything. They trust the system, not the sentiment. Because when your pipeline is padded with fake progress, your forecast isn’t a tool, it’s a trap.

Want to cut the fluff and lock in accuracy? Time to upgrade your forecast process.

5 Moves to Kill Forecast Fiction

  1. Demand Exit Criteria for Every Stage
    If there’s no documented buyer action, the deal doesn’t move. Full stop.

  2. Score Forecast Risk Weekly
    Low activity? Long gaps? Undefined close date? Flag it, fix it.

  3. Create a “No Guessing” Culture
    Eliminate “should close” from your team’s vocabulary. Data or it didn’t happen.

  4. Disqualify Faster
    The forecast gets better the moment you kill what won’t close.

  5. Track Forecast Accuracy by Rep
    Reward precision. Teach discipline. Build confidence with evidence.

A strong forecast isn’t about looking good. It’s about knowing what’s real—and leading from facts, not fiction.


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