Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.

Read the guide to get your CTV campaign live in time for the holiday rush.

Learn more.

When prospects ghost you, it's not personal—they're overwhelmed, distracted, or avoiding a decision. This email triggers a psychological response that forces them to either re-engage or tell you the truth. Either way, YOU WIN because you get clarity.

Subject Line: [First Name] - Quick Question

Body:

Hey [First Name],

Did you give up on [specific project/goal they mentioned]?

I haven't heard back and wanted to check in.

If the timing isn't right, just let me know and I'll follow up in [30/60/90] days.

If you're still moving forward, I can [specific value you provide] and get you [specific result] by [timeframe].

What makes sense?

[Your Name]

1. Pattern Interrupt - They expect another "just checking in" email. This is DIFFERENT. It challenges them.

2. Ego Trigger - Nobody wants to admit they "gave up." This forces a response: either "No, I didn't give up!" or honest feedback about what changed.

3. Permission to Exit - You give them an out, which paradoxically makes them MORE likely to re-engage because there's no pressure.

4. Value Reminder - You're not begging. You're reminding them what they're missing with specific outcomes.

If they STILL don't respond after this email, they're dead. Move On.