Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

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When prospects ghost you, it's not personal—they're overwhelmed, distracted, or avoiding a decision. This email triggers a psychological response that forces them to either re-engage or tell you the truth. Either way, YOU WIN because you get clarity.

Subject Line: [First Name] - Quick Question

Body:

Hey [First Name],

Did you give up on [specific project/goal they mentioned]?

I haven't heard back and wanted to check in.

If the timing isn't right, just let me know and I'll follow up in [30/60/90] days.

If you're still moving forward, I can [specific value you provide] and get you [specific result] by [timeframe].

What makes sense?

[Your Name]

1. Pattern Interrupt - They expect another "just checking in" email. This is DIFFERENT. It challenges them.

2. Ego Trigger - Nobody wants to admit they "gave up." This forces a response: either "No, I didn't give up!" or honest feedback about what changed.

3. Permission to Exit - You give them an out, which paradoxically makes them MORE likely to re-engage because there's no pressure.

4. Value Reminder - You're not begging. You're reminding them what they're missing with specific outcomes.

If they STILL don't respond after this email, they're dead. Move On.