In partnership with
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
The 3-Step Close That Survives Any Market
Close Faster Even When Buyers Slow Down
Markets shift. Budgets freeze. Decision-makers get cautious.
But one thing never changes: elite sellers close faster because they follow a structure that works in every economic climate. While average reps complain about “slow buyers,” top performers build a closing framework that cuts through hesitation, complexity, and noise.
The reality? Deals don’t actually slow down buyers do. And when buyers slow down, reps who rely on charm, personality, or loose discovery get exposed. They don’t have a closing system… they have a collection of lucky breaks.
That’s why Q4 is the perfect time to recalibrate your process.
You don’t need pressure tactics, aggressive follow-ups, or discounting yourself into desperation. You need a close that works when the economy is hot, cold, or upside down.
Enter the 3-Step Close That Survives Any Market fast, controlled, buyer-centric, and built to move deals even when your prospects think they should “wait until next quarter.”
It’s simple. Elegant. Repeatable.
And when you run it with discipline, it becomes your competitive unfair advantage.
Here’s how to deploy it immediately.
ACTION STEPS: The 3-Step Close System
STEP 1: Clarify the Cost of Inaction
Buyers stall when they can’t see what waiting costs. Quantify the delay: lost revenue, lost time, lost opportunity, increased risk. Make “doing nothing” the most expensive option on the table.STEP 2: Simplify the Path Forward
Present a smooth, frictionless next step. Remove complexity. Remove cognitive load. When buyers feel overwhelmed, they freeze so make the decision easy, clean, and obvious.STEP 3: Secure a Micro-Commitment
Not the big yes the next yes. A kickoff call. A data pull. A review session. Micro-commitments create momentum, and momentum closes deals in any market.
Slow market or not your close doesn’t have to slow with it.
Run the system. Own the quarter. Finish stronger than everyone else.
