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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
The 2026 Revenue Blueprint
Build Once, Scale All Year Long
Most teams rebuild every quarter. New plays. New priorities. New panic. It feels productive, but it’s the fastest way to stall growth. Constant reinvention creates noise, not revenue.
Elite teams think differently. They don’t chase new ideas they install a blueprint. One that works in January, survives Q2, and compounds in Q4. They build it once, then let execution scale the results.
Your 2026 revenue won’t be determined by how hard your team works. It’ll be decided by how clean your system is. When the blueprint is tight, reps don’t guess. Managers don’t micromanage. Forecasts stop lying. And growth becomes predictable instead of emotional.
The mistake most leaders make is overbuilding. Too many tools. Too many rules. Too many KPIs. The best revenue engines are simple, disciplined, and repeatable. They focus on a few critical motions and execute them relentlessly.
When the blueprint is clear, performance stops depending on heroics. New hires ramp faster. Top reps stay consistent. Average reps level up. And leadership finally shifts from firefighting to scaling.
This is how high-growth teams win next year not by doing more, but by doing the right things the same way, every time.
ACTION STEPS: Build Your 2026 Revenue Blueprint
Define the Core Deal Path
Map the exact stages a deal must move through to close, no shortcuts.Standardize High-Leverage Moments
Openings, qualification, follow-up, and close should follow a repeatable framework.Lock a Weekly Operating Cadence
Pipeline review, coaching, and deal strategy, same rhythm all year.Document and Deploy One Winning Play
Turn a recent closed-won deal into a team-wide template.
Build it once.
Run it all year.
That’s how 2026 becomes predictable, scalable, and dominant.
