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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Stop Reinventing Success
How to reuse what worked once… and make it work forever
Most sales orgs reinvent success every month like they have amnesia.
They win a monster deal… and then instead of documenting it, deconstructing it, and installing it into the operating system… they move on to the next shiny deal and assume lightning will strike again. Then they wonder why “top of funnel is slow” or “this quarter feels weird.”
Success isn’t random.
Success leaves fingerprints.
And if you’re not turning those fingerprints into repeatable process you are wasting the most valuable data you already have access to.
The highest leverage move in elite sales leadership is not trying new ideas.
It’s scaling what already worked.
When a play works that is a forward-tested, live-market proven, risk-reduced asset. That should immediately be harvested and turned into a module: messaging, objection handling, angle, opener script, sequencing, close structure something your whole team can deploy on command.
The biggest waste of pipeline in this industry is all the wins that never became systems.
You don’t need 87 new tactics every quarter.
You need one proven mechanism installed permanently.
Luxury sales orgs scale like this because they build knowledge equity instead of chasing novelty dopamine.
Winning once is luck.
Winning forever is architecture.
Action Steps to Turn Wins Into Systems
Every successful deal gets a short “reverse-engineer breakdown” within 72 hours.
Extract the specific levers that moved momentum (language, timing, sequencing).
Turn that into a short playbook you can deploy again (2 pages max).
Train the team on the win don’t just celebrate it.
Track ROI on already-proven plays before experimenting with new ones.
Stop accumulating one-off victories.
Start compounding scalable success that prints on repeat.
