In partnership with
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
Stop Reinventing Success
How to reuse what worked once… and make it work forever
Most sales orgs reinvent success every month like they have amnesia.
They win a monster deal… and then instead of documenting it, deconstructing it, and installing it into the operating system… they move on to the next shiny deal and assume lightning will strike again. Then they wonder why “top of funnel is slow” or “this quarter feels weird.”
Success isn’t random.
Success leaves fingerprints.
And if you’re not turning those fingerprints into repeatable process you are wasting the most valuable data you already have access to.
The highest leverage move in elite sales leadership is not trying new ideas.
It’s scaling what already worked.
When a play works that is a forward-tested, live-market proven, risk-reduced asset. That should immediately be harvested and turned into a module: messaging, objection handling, angle, opener script, sequencing, close structure something your whole team can deploy on command.
The biggest waste of pipeline in this industry is all the wins that never became systems.
You don’t need 87 new tactics every quarter.
You need one proven mechanism installed permanently.
Luxury sales orgs scale like this because they build knowledge equity instead of chasing novelty dopamine.
Winning once is luck.
Winning forever is architecture.
Action Steps to Turn Wins Into Systems
Every successful deal gets a short “reverse-engineer breakdown” within 72 hours.
Extract the specific levers that moved momentum (language, timing, sequencing).
Turn that into a short playbook you can deploy again (2 pages max).
Train the team on the win don’t just celebrate it.
Track ROI on already-proven plays before experimenting with new ones.
Stop accumulating one-off victories.
Start compounding scalable success that prints on repeat.
