
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
Stop Managing, Start Building
Reps don’t need babysitters
Most sales managers think their job is to “manage.” Translation: check boxes, babysit activity, and enforce policies. But here’s the problem, management doesn’t create killers. Building does.
Great leaders don’t hover. They design systems that make high performance inevitable. They don’t spend their days chasing down call logs or nagging about CRM hygiene. Instead, they engineer an environment where structure, accountability, and process do the heavy lifting. Reps don’t need another boss breathing down their neck. They need a builder who sets the stage for growth.
Managing is reactive. Building is proactive. If you want consistent quota crushers, stop babysitting and start constructing the systems that produce elite results every single time.
Action Steps: Build, Don’t Babysit
Engineer the Machine – Map every stage of the sales cycle into repeatable, non-negotiable steps.
Automate Accountability – Use dashboards and metrics that make performance visible—no chasing required.
Design for Scale – Build frameworks that turn average reps into A-players without relying on luck or charisma.
Coach to the Gaps – Instead of micromanaging, identify weak spots and create drills to sharpen them.
Set Standards, Not Suggestions – High performance isn’t optional. Make excellence the default operating system.
Babysitters keep kids safe. Builders create dynasties. Decide which one you want to be—because your team already knows the difference.



