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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Steal Q4 from Your Competitors
They’re asleep… don’t be.
Q4 exposes who’s serious and who’s sleepwalking. Most teams start coasting right about now taking longer lunches, “circling back in the new year,” and treating December like a write-off. Perfect. That means the runway is empty, the noise is low, and the deals your competitors should be fighting for are sitting unprotected on the table.
This is the quarter where discipline becomes a weapon. While everyone else is slowing down, you speed up. While they’re avoiding decision-makers, you’re booking meetings. While they wait for budgets to “reset,” you’re closing the deals those budgets were made for.
Here’s the truth: Q4 isn’t about doing more. It’s about doing what matters. Better targeting, tighter messaging, faster follow-through, and ruthless prioritization. The sales pros who win this quarter aren’t the busiest they’re the cleanest. They don’t chase. They convert. They don’t guess. They execute.
Your competitors are tired. Bored. Distracted. Good. Let them rest while you take their accounts, their renewals, and their future pipeline. Q4 is a prize fight, and most of the contenders don’t even know the bell rang.
Now go take what’s yours.
CALL TO ACTION: Steal Their Q4 in 5 Steps
Audit Your Pipeline Today
Cut the “maybes.” Double down on the opportunities that can move in the next 30 days.Run a Competitor-Sweep Sequence
Build a 3-touch campaign targeting accounts your competitors currently service.Book 10 Power Conversations This Week
No demos. No fluff. Just direct, strategic business conversations.Offer a Q4-Only Incentive
Limited-time upgrades, compress-time onboarding, or executive-level support.Set a Daily Win Metric
One measurable action tied directly to revenue. Track it. Protect it. Repeat it.
If they’re sleeping, you’re winning. Q4 is yours to steal go take the whole thing.
