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Your competitors are already automating. Here's the data.
Retail and ecommerce teams using AI for customer service are resolving 40-60% more tickets without more staff, cutting cost-per-ticket by 30%+, and handling seasonal spikes 3x faster.
But here's what separates winners from everyone else: they started with the data, not the hype.
Gladly handles the predictable volume, FAQs, routing, returns, order status, while your team focuses on customers who need a human touch. The result? Better experiences. Lower costs. Real competitive advantage. Ready to see what's possible for your business?
The Socratic Selling Method: Ask, Don't Tell
Ever notice how the best salespeople rarely sound like they're selling? That's the Socratic method in action.
Named after the ancient Greek philosopher Socrates, this approach flips traditional selling on its head. Instead of pitching features and benefits, you ask thoughtful questions that help customers discover solutions themselves.
How It Works
The Socratic method is simple: guide through questions, not statements. Rather than saying "Our software will save you time," you might ask, "How much time does your team currently spend on manual data entry?" Then follow up with, "What could they accomplish with those hours back?"
See the difference? You're not convincing anyone. You're helping them realize their own pain points and envision their own solutions.
The Socratic Problem and Solution
Here's where it gets interesting. The "Socratic problem" in selling happens when salespeople think they need all the answers. They talk too much, overwhelm prospects with information, and miss what really matters to the customer.
The Socratic solution? Flip the script. Your job isn't to have all the answers—it's to ask the right questions. Questions like:
"What's your biggest challenge right now?"
"What happens if this problem continues?"
"What would the ideal solution look like?"
When customers articulate their own problems and envision their own solutions, they convince themselves. You're just the guide.
The Bottom Line
The Socratic selling method works because people trust their own conclusions more than yours. So next time you're in a sales conversation, talk less, ask more, and watch what happens.