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Scale What Works
You don’t need new ideas, you need repeatable wins
Most sales orgs waste more time chasing “what’s next” instead of doubling down on what’s working right now. Everyone wants the new playbook, the new tech stack, the new strategy when the real growth is hiding in plain sight.
Top teams scale what already converts. They study the reps, cadences, and messaging that drive results and then they replicate, automate, and refine it. It’s not sexy. It’s not flashy. But it prints revenue.
The difference between chaos and consistency is repeatability. Average teams look for new ideas every quarter. Elite teams ask: “How do we run our best play more often?” That’s how you turn momentum into scale.
When you find something that works, your job isn’t to reinvent it’s to industrialize.
Action Steps to Scale What Works:
Find your winners. Identify the top 10% of deals, reps, or sequences driving your pipeline. What do they have in common?
Document the play. Write it down in painful detail messaging, cadence, objections, tone, timing. Make it repeatable.
Automate execution. Use your CRM and tools to standardize the workflow so it happens every time.
Train the system, not the superstar. Get everyone aligned on the same process. Repeatable success beats isolated brilliance.
Measure and scale. Track results as you roll it out. If it works for one rep, it should work for ten.
You need replication.
The fastest way to grow is to duplicate success on purpose.
Scale what works. The rest is noise.
