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Big investors are buying this “unlisted” stock
When the founder who sold his last company to Zillow for $120M starts a new venture, people notice. That’s why the same VCs who backed Uber, Venmo, and eBay also invested in Pacaso.
Disrupting the real estate industry once again, Pacaso’s streamlined platform offers co-ownership of premier properties, revamping the $1.3T vacation home market.
And it works. By handing keys to 2,000+ happy homeowners, Pacaso has already made $110M+ in gross profits in their operating history.
Now, after 41% YoY gross profit growth last year alone, they recently reserved the Nasdaq ticker PCSO.
Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.
Objection Crusher: “Your Price Is Too High”
Turn budget pushback into buying momentum
We’ve all heard it: “This is more expensive than we expected” or “We’re going with the cheaper option.” The pricing objection shows up in almost every deal—and most reps still freeze or discount too fast.
The top reps? They expect it, welcome it, and know exactly how to respond.
Here’s your go-to script pack when price is the problem:
Your Ready-to-Use Scripts
When they say: “That’s out of our budget.”
Say: “Totally fair. Let’s unpack that—what were you expecting to invest, and what’s driving that number?”
When they say: “We’re going with a cheaper option.”
Say: “I get it. Budget matters. Can I ask—besides price, what do you think you’d be compromising on?”
When they say: “Your competitor is offering a better deal.”
Say: “They might. We’re never the cheapest, and we don’t aim to be. Can I show you where teams tell us the extra investment pays off?”
When they say nothing, but hesitate.
Say: “Seems like the investment’s giving you pause. Want to talk through ROI based on your specific use case?”
Action Steps This Week
Pick two of these scripts and roleplay them with your team in your next sales meeting.
Ask reps to share a real objection they heard last week and practice responses live.
Build a shared objection-handling doc with these scripts so the team can access them anytime.
Track objection type per lost deal and coach around the most common ones.
Objections are opportunities. Let’s treat them like it.
Want more objection scripts? Reply with “SCRIPTS” and we’ll send the full library.
