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Objection Crusher: “We’re Already Working With Someone”
Turn loyalty into leverage
This one shows up early and often. You’re two sentences into the pitch and the prospect shuts it down with, “We already have a vendor for that.”
Most reps fold immediately. The great ones? They lean in.
This objection doesn’t mean the door is closed. It means they’re comfortable. Your job is to show them a better way without disrespecting the existing relationship.
Handled well, this objection becomes a powerful wedge that opens up curiosity and real opportunity.
Your Ready-to-Use Scripts
When they say: “We’re all set with our current provider.”
Say: “Good to hear it’s covered. Out of curiosity, what’s working well and what’s still a little frustrating?”
When they say: “We’re happy with who we have.”
Say: “That’s great. We’re not trying to replace anyone. Often we’re brought in to cover gaps or take pressure off the current setup. Mind if I ask where that might apply here?”
When they say: “We just signed a new contract.”
Say: “Understood. We’re not asking you to switch. But would it help to see how others in your position are benchmarking vendors to stay ahead?”
When they go cold after bringing up another provider.
Say: “Just closing the loop. If anything ever changes with your current setup, happy to be your plan B.”
Action Steps This Week
Roleplay these responses in your next team huddle focus on tone, not just words.
Collect competitive intelligence from every objection log what tools or vendors they use.
Create a win story doc where reps share how they’ve won deals from existing relationships.
Coach your team to treat vendor objections as the start of a conversation, not the end.
