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Holiday Excuses Are Coming
Here’s How to Crush Them
Every year like clockwork, the same holiday objections roll in.
Not because buyers suddenly lose budget, interest, or authority…
…but because the calendar gives them a convenient escape hatch.
And mediocre reps let them use it.
Top performers, however, see the holiday season for what it really is: the easiest time of the year to gain leverage.
Gatekeepers are out. Execs have space to think. Budgets need allocation. And inboxes normally volcanic finally cool down enough for your message to land.
But here’s the trick:
You don’t win by pushing harder.
You win by making the next step frictionless, fast, and future-focused.
Holiday excuses usually mean:
“Please don’t make me make a decision while half my team is skiing.”
So don’t.
Instead, give them a path so smooth that saying yes feels lighter than punting to January.
Elite reps don’t accept holiday stalls.
They convert them into momentum and quietly steal market share while everyone else powers down for peppermint season.
CALL TO ACTION: Your Holiday Objection Playbook
Validate, then redirect.
“Totally understand. That’s why now is the ideal time to lock things in for January while calendars are open.”Offer a December micro-commitment.
A 10-minute alignment call. A quick doc review. One signature to secure January resources.Emphasize future benefit, not present effort.
“This sets you up to hit the ground sprinting in Q1 instead of starting from zero.”Remove decision fatigue.
Summarize options. Pre-fill the paperwork. Suggest a time. Do the thinking for them.Paint the January bottleneck.
“If we wait, you’ll be battling backlog, budget rollovers, and competing priorities. Let’s get ahead of that.”
Holiday excuses aren’t obstacles.
They’re signals that the buyer wants the process easier.
Give them easier and take the deal.
