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Do Less, Repeat More
Focus on the 3 motions that drive 80% of your revenue
Most sales orgs don’t actually need more plays, more channels, more initiatives, more experiments, or more “new ideas”.
They need less.
Revenue becomes predictable when the business becomes boring in a powerful way. The teams scaling the fastest are not running 27 different sales motions at once. They’ve identified the 3 motions that drive 80% of their revenue… and they just repeat those motions at extremely high consistency and throughput.
The average team gets seduced by novelty.
Top teams get seduced by repeatability.
Complexity kills focus. And focus is the ultimate revenue multiplier.
Because when you do fewer things you get radically better at each thing.
When you eliminate the noise you can measure sharper.
When you stop chasing every shiny tactic you create momentum that compounds.
“Best practices” aren’t supposed to be trendy. They’re supposed to be exploited.
If one motion is printing pipeline… print it harder.
If one specific follow up format keeps converting… keep sending it.
If one pathway to business keeps landing the best accounts… scale that pathway until diminishing returns show up not when the team gets bored.
The biggest revenue jumps usually come from doubling down on what already works not discovering something new.
Activation: Reduce, Focus, Scale
Identify the top 3 repeatable motions that created the most revenue in the last 90 days. Those become your anchors.
Decommission and pause anything that isn’t directly supporting those 3 motions. Reduce cognitive load across the team.
Document these 3 motions like assets: scripts, templates, sequencing, examples, variations.
Audit execution weekly not results. You want perfection in the inputs.
Scale throughput once the system is clean volume only matters after system precision.
More revenue comes from doing fewer things better not doing more things constantly.
