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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Design the Year You Want
Build Sales Systems That Don’t Rely on Heroics
Most sales teams don’t have a plan they have a highlight reel. One big quarter. One monster deal. One rep who saved the month at the buzzer. It feels exciting… and it’s completely unsustainable.
Heroics are expensive. They burn out your best people, wreck forecasting, and turn leadership into a constant state of reaction. If your revenue depends on last-minute saves and superhuman effort, your system is broken even if the number looks good today.
Elite teams design the year they want before it happens. They don’t ask, “Who can save us?” They ask, “What system guarantees this outcome?” Instead of chasing adrenaline, they build structure. Instead of relying on talent, they rely on process. And instead of hoping for consistency, they engineer it.
Here’s the hard truth: motivation fades. Hustle fluctuates. Personalities differ. Systems don’t. Systems show up every day. Systems don’t get tired. Systems quietly compound while everyone else scrambles.
When your sales engine is designed correctly, winning feels boring and that’s the point. Calls follow a pattern. Deals move on schedule. Coaching becomes proactive instead of reactive. Forecasts stop lying. And your team spends more time executing and less time firefighting.
If you want a different year, stop chasing intensity. Start building infrastructure. The best sales orgs don’t rely on heroes they rely on machines.
ACTION STEPS: Design Your Sales Year
Define the Non-Negotiable Motions
Identify the 3 actions that must happen on every deal, every time.Standardize the First and Last Touchpoints
Openings and follow-ups drive outcomes. Systemize both.Replace Pep Talks with Cadence
Install a weekly rhythm for pipeline review, coaching, and skill development.Document What “Good” Looks Like
Turn one great deal into a repeatable blueprint the whole team can run.
Design the year you want once.
Then let the system deliver it, quarter after quarter.
