In partnership with
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
Clone Your Top 5%
Extract the behaviors of your closers and scale them across the team
Every sales leader dreams about hiring more “A-Players.”
Wrong play.
You don’t need more top performers you need to clone the ones you already have.
Your best closers aren’t magic. They’re not lucky. They’re not built differently on a molecular level. They simply execute specific patterns that the rest of the team doesn’t follow consistently. They ask different types of questions. They control energy differently. They qualify harder. They avoid emotional deals. They are insanely consistent in their cadence discipline.
And almost all of those behaviors are teachable.
Your top 5% are not the model for talent.
They’re the model for system design.
Their behaviors are the blueprint.
The problem is most orgs treat their top reps like unicorn anomalies instead of extraction opportunities. They pedestal them. They celebrate them. They isolate them. Which means the behavior never scales, and every quarter becomes a talent lottery instead of a predictable engine.
If you operationalized their motions, codified their patterns, and turned those moves into process… you would manufacture elite performance on demand.
This is what real scaling looks like.
Scaling is not hiring more stars.
Scaling is making everyone better… faster.
Activation Steps to Extract & Multiply Your Top Performers
Shadow your top 3–5 reps on discovery and closing calls this week. Treat this like data collection, not coaching.
Look for micro-patterns: pacing, question ratio, objection sequencing, emotional control, silence usage.
Turn the patterns into a checklist + standard sequence for the team.
Run weekly pattern practice drills. Reps don’t improve by listening they improve by repetition.
Promote pattern compliance as a cultural KPI. Replicability > personality.
The goal isn’t to find more closers.
The goal is to manufacture them.
