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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Clone Your Top 5%
Extract the behaviors of your closers and scale them across the team
Every sales leader dreams about hiring more “A-Players.”
Wrong play.
You don’t need more top performers you need to clone the ones you already have.
Your best closers aren’t magic. They’re not lucky. They’re not built differently on a molecular level. They simply execute specific patterns that the rest of the team doesn’t follow consistently. They ask different types of questions. They control energy differently. They qualify harder. They avoid emotional deals. They are insanely consistent in their cadence discipline.
And almost all of those behaviors are teachable.
Your top 5% are not the model for talent.
They’re the model for system design.
Their behaviors are the blueprint.
The problem is most orgs treat their top reps like unicorn anomalies instead of extraction opportunities. They pedestal them. They celebrate them. They isolate them. Which means the behavior never scales, and every quarter becomes a talent lottery instead of a predictable engine.
If you operationalized their motions, codified their patterns, and turned those moves into process… you would manufacture elite performance on demand.
This is what real scaling looks like.
Scaling is not hiring more stars.
Scaling is making everyone better… faster.
Activation Steps to Extract & Multiply Your Top Performers
Shadow your top 3–5 reps on discovery and closing calls this week. Treat this like data collection, not coaching.
Look for micro-patterns: pacing, question ratio, objection sequencing, emotional control, silence usage.
Turn the patterns into a checklist + standard sequence for the team.
Run weekly pattern practice drills. Reps don’t improve by listening they improve by repetition.
Promote pattern compliance as a cultural KPI. Replicability > personality.
The goal isn’t to find more closers.
The goal is to manufacture them.
