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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
2026 Doesn’t Need More Hustle
It Needs Better Execution
Hustle is loud.
Execution is quiet and lethal.
Most sales teams will walk into 2026 doing exactly what they did this year, just faster, louder, and more stressed. More calls. More tools. More meetings. More “urgency.”
That’s not growth. That’s noise.
Elite teams don’t win because they hustle harder. They win because their execution is cleaner. Fewer decisions. Fewer bottlenecks. Fewer handoffs where deals go to die.
They don’t rely on heroic reps pulling late nights. They rely on systems that make the right behavior unavoidable.
Here’s the uncomfortable truth: if your revenue stalled this year, effort wasn’t the problem. Structure was.
Deals slipped because next steps weren’t enforced.
Forecasts missed because inputs weren’t consistent.
Reps burned out because priorities kept changing.
Hustle tried to cover for broken execution and it never does.
The teams that dominate 2026 will feel calmer, not crazier. Their reps will know exactly what to do on Monday morning. Their managers won’t need to “check in” constantly. The system will surface problems before they explode.
Execution compounds. Hustle exhausts.
If you want next year to scale without stress, this is the moment to shift. Not toward more motivation toward better mechanics.
Because when execution is right, effort goes further. And results stop being a guessing game.
ACTION STEPS: Upgrade Execution Now
Define Non-Negotiable Standards
What must happen for a deal to move forward? Write it down.Audit Your Bottlenecks
Identify where deals slow, stall, or disappear and why.Reduce Decision Load
Simplify choices reps make daily so speed becomes natural.Inspect Inputs Weekly
Coach behaviors, not just outcomes. Results will follow.
2026 doesn’t need more hustle.
It needs a system that finally works.
