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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Your Team Is Closer Than You Think
The small adjustments that unlock massive performance gains
Most sales leaders assume breakthrough performance requires a breakthrough change. A new CRM. A new compensation plan. A new sales methodology. A larger team. Sometimes those changes help. Most of the time, they aren't the answer.
The highest-performing sales organizations understand that extraordinary growth is usually the result of dozens of small improvements, not one dramatic transformation. They look for friction hiding inside the process. A discovery question that uncovers buyer urgency earlier. A follow-up sequence that increases response rates. A qualification standard that removes weak opportunities before they consume valuable time.
None of these changes seem revolutionary on their own. Together, they change everything.
Elite teams constantly search for marginal gains. They shave a day off proposal turnaround. They reduce the time between meetings. They improve call preparation. They tighten pipeline reviews. They simplify handoffs between sales and operations. Every adjustment makes the next step easier, faster, or more consistent.
The result isn't just better performance. It's compounding performance.
Each improvement builds on the last. Reps spend more time selling instead of recovering from avoidable mistakes. Managers coach from clear data instead of assumptions. Forecast accuracy improves because opportunities are qualified more consistently. Before long, the business looks dramatically different even though no single change felt dramatic.
This is why elite teams rarely overhaul everything. They optimize relentlessly. If your team is working hard but feels stuck, don't assume you need to rebuild the engine. You may only need to remove the friction.
Because the gap between average and exceptional is often much smaller than it appears. Success isn't always one giant leap away. Sometimes it's ten one-percent improvements working together.
ACTION STEPS: Find Your Next 1% Improvement
Identify One Point of Friction
Ask where deals consistently slow down or stall.Improve One Process This Week
Focus on a single adjustment instead of a complete overhaul.Measure the Impact
Track conversion rates, cycle time, or follow-up speed after each change.Share Small Wins Across the Team
Turn successful improvements into standard operating procedures.Commit to Continuous Refinement
One improvement every week creates a completely different business over a year.
Elite teams don't wait for massive breakthroughs. They create them, one small improvement at a time.
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I can’t believe they are practically giving this information away for free. Unbelievably worth every penny!
