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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Your Competitors Hope You Ignore This
The Framework Driving Their Wins
Your competitors aren’t just working harder. They’re operating inside a framework that quietly multiplies their performance. And they hope you never notice.
While many teams chase activity, winning organizations design execution. They build structured sales environments where every action is intentional, every stage is defined, and every outcome is measurable. The result isn’t just more effort it’s controlled momentum. This is the hidden advantage.
Average teams rely on talent and urgency. When results dip, they push harder. They add pressure. They demand more output. But without structure, effort produces inconsistent outcomes. Performance rises and falls depending on energy, experience, or manager involvement.
Elite teams remove that volatility.
They create clear pathways from first conversation to closed deal. They standardize winning behaviors. They install decision frameworks that eliminate hesitation. Instead of reacting to problems, they prevent them through design. That’s why their execution looks effortless.
Reps move confidently because expectations are clear. Managers coach precisely because standards exist. Leaders forecast accurately because the process is predictable. Performance stops being reactive and starts becoming engineered. The impact compounds quickly.
Small improvements in structure create faster cycles, stronger pipelines, and higher conversion rates. Over time, the gap between structured teams and reactive teams becomes impossible to ignore.
And here’s the reality most leaders miss: by the time performance problems appear, competitors with strong frameworks are already accelerating.
They win because their system makes winning inevitable.
If your results still depend on heroic effort, guesswork, or constant intervention, the issue isn’t capability.
It’s architecture.
And the moment you install the right framework, everything changes.
ACTION STEPS: Build Your Competitive Framework
Map Your Ideal Sales Workflow
Define the exact path from lead to close.Standardize High-Impact Behaviors
Identify and require the actions that drive wins.Create Decision Rules for Reps
Remove uncertainty in common selling situations.Measure Process Consistency Weekly
Track execution quality, not just outcomes.Refine the Framework Continuously
Optimize structure as performance data emerges.
Competitive advantage isn’t luck.
It’s built into the system.
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I can’t believe they are practically giving this information away for free. Unbelievably worth every penny!
