How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Your Competitors Aren’t Smarter Than You
They may just be running a system you haven’t built yet
Ever look at a competitor and wonder, “What do they know that we don’t?”
Maybe they’re closing faster. Their reps seem sharper. Their pipeline looks cleaner. Their managers appear to have everything under control.
Here’s the good news: They may not be smarter. They may simply have better systems.
Winning sales organizations don’t leave their best practices trapped inside their best people. They turn successful behaviors into repeatable processes. They create standards for qualification, follow-up, deal progression, coaching, and accountability.
That creates leverage. One great rep can have an exceptional sales process. A great sales organization can make that process available to everyone. This is where the competitive gap starts to widen.
One team relies on individual talent. Another relies on a system that consistently produces the behaviors that talent would have figured out anyway.
One team reinvents the wheel every quarter. The other improves the wheel. One team asks, “Who’s having a great month?” The other asks, “What is the system doing right?” That distinction compounds.
Your competitors don’t need better reps at every position. They need fewer points of failure. They need clearer expectations. They need less guesswork. They need a process that makes strong execution easier to repeat.
And you can build that too. The goal isn’t to copy your competitors. It’s to become harder to compete with because your organization has turned great selling into a system.
ACTION STEPS: Build Your Competitive System
Find Your Top Rep’s Advantage
Identify the behaviors they consistently execute better than everyone else.Turn Patterns Into Process
Document what works and make it teachable.Standardize Critical Moments
Build clear rules for qualification, follow-up, and deal advancement.Measure Execution
Track whether the system is being followed, not just whether revenue arrives.Improve One System Weekly
Small operational advantages compound into massive competitive gaps.
Your competitors don’t have to be smarter. They just have to be more systemized. Build the machine they wish you hadn’t.
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