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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Your Competitors Are Fixing This Right Now
The Sales System Quietly Driving Their Growth
While most teams are pushing harder, some are getting smarter. Right now, your competitors aren’t just chasing more deals they’re fixing the system behind how deals get won. And that quiet shift is creating a massive advantage. Because growth doesn’t come from intensity. It comes from infrastructure.
Average teams react to problems. They increase activity, demand more effort, and apply pressure when numbers dip. But pressure creates short bursts, not sustainable performance.
Winning teams think differently.
They focus on the engine behind results. They refine their sales process. They standardize execution. They remove friction from every stage of the buyer journey. Instead of hoping for better outcomes, they design them.
This is what quietly drives their growth. Clear pipeline stages create visibility. Defined actions create consistency. Structured accountability creates momentum. Everything compounds.
Without a system, teams rely on memory, instinct, and individual talent. Performance becomes unpredictable. Leaders chase updates. Managers fight fires. Reps improvise. But with the right structure, execution becomes automatic.
Reps know exactly what to do. Managers coach with precision. Leaders forecast with confidence. That’s the difference between reacting to growth and engineering it.
And while many teams wait until performance drops to make changes, elite organizations optimize before problems appear. They understand that small improvements in process create massive gains over time.
If your competitors are scaling faster, it’s not luck. It’s design. Because the real advantage in sales isn’t working harder than everyone else. It’s building a system that works harder than you.
ACTION STEPS: Strengthen Your Sales Engine
Audit Your Current Sales Process
Identify where deals stall, slow down, or depend on heroics.Standardize Critical Actions
Define required behaviors at each stage of the pipeline.Create Clear Deal Advancement Criteria
Remove ambiguity around what moves opportunities forward.Measure Process Adherence Weekly
Track execution consistency not just results.Continuously Optimize the System
Improve structure before performance declines.
Growth isn’t accidental.
It’s engineered.
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I can’t believe they are practically giving this information away for free. Unbelievably worth every penny!
