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This Is Why Bad Deals Keep Closing

Look at What You’re Incentivizing

Bad deals don’t happen by accident. They happen by design. If weak-fit customers keep making it to the finish line, if margins are shrinking, if churn shows up later… the issue isn’t just execution. It’s incentives.

Sales teams are incredibly rational. They optimize for what pays. If compensation rewards closed revenue at any cost, deals will get forced. If there’s no consequence for poor qualification, pipeline quality drops. If forecast accuracy isn’t valued, it gets ignored.

And over time, the system produces exactly what it’s built to produce.

This is why many teams feel busy but frustrated. Activity is high. Deals are closing. But something feels off. The wins aren’t as strong as they should be, and the problems show up later in delivery, retention, or reputation. That’s the hidden cost of misaligned incentives.

Winning teams fix this upstream.

They don’t just celebrate closed deals they define what a good deal looks like. They reinforce qualification standards. They align compensation and recognition to behaviors that create long-term success, not short-term volume. That’s when performance sharpens.

Reps become more selective.
Pipelines become cleaner.
Forecasts become more reliable.

And the business stops paying for the wrong outcomes.

This is exactly what we break down inside FAST TRACK Module 1: “What You Incentivize Grows.” Because until incentives match the results you actually want, your team will continue delivering results you didn’t intend. If bad deals keep closing, don’t just coach harder.

Look at what you’re rewarding.

ACTION STEPS: Eliminate the Wrong Wins
  1. Define What a “Good Deal” Means
    Set clear criteria for fit, margin, and likelihood to close.

  2. Audit Your Incentive Structure
    Identify where poor-quality deals are still being rewarded.

  3. Reinforce Qualification Standards
    Make it non-negotiable before deals advance.

  4. Align Rewards with Deal Quality
    Incentivize outcomes that create long-term value.

  5. Hold the Line Consistently
    Don’t celebrate wins that break the system.

You don’t just get more deals.
You get more of the deals you reward.

New Course - Available Now!

https://salessystemsuniversity.com/products/fast-track-module-1-what-you-incentivize-grows

I can’t believe they are practically giving this information away for free. Unbelievably worth every penny!

Subscriber - Josh
https://www.instagram.com/salessystemsuniversity/

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