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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
This Is Where Leaders Lose the Year
The System Most Teams Wait Too Long to Fix
Most leaders don’t lose the year in one dramatic moment. They lose it quietly in the system gaps they ignore for too long.
At first, the warning signs feel small. Deals move slower than expected. Forecasts feel uncertain. Reps handle situations differently. Managers step in to “help” more often. Nothing looks broken, but nothing feels stable either.
This is where performance begins to slip.
Average teams respond by increasing effort. More calls. More pressure. More urgency. But activity without structure creates noise, not progress. Without a defined system guiding execution, results remain inconsistent and momentum fades.
Strong teams fix the structure first.
They clarify how deals must progress. They define standards for execution. They remove guesswork from decision-making. Instead of relying on heroic effort, they build repeatable processes that make winning behaviors automatic.
This is where control returns.
When systems are clear, performance stabilizes. Reps execute with confidence. Managers coach specific behaviors. Leaders forecast with accuracy. Energy stops being wasted on confusion and starts driving measurable outcomes.
The cost of waiting is what most leaders underestimate.
Every quarter spent operating without structure compounds inefficiency. Pipeline quality declines. Standards drift. Small execution gaps become major performance problems. By the time results suffer, recovery becomes far more difficult.
Winning teams understand this early. They don’t wait for failure to fix the system. They strengthen the foundation before pressure exposes the cracks.
Because the year isn’t lost from lack of effort.
It’s lost from delayed design.
And the earlier structure is installed, the faster momentum returns.
ACTION STEPS: Fix the System Before It Costs You
Identify Where Deals Consistently Stall
Find breakdowns in your current sales process.Define Clear Execution Standards
Establish non-negotiable actions at each stage.Remove Decision Ambiguity
Create rules for common sales scenarios.Inspect Process Discipline Weekly
Measure adherence to the system, not just results.Strengthen Structure Continuously
Improve the process before performance declines.
Strong years aren’t accidental.
They’re designed early.
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