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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
The Teams Winning More With Less
How the best sales leaders increase revenue without increasing headcount
When revenue stalls, most sales leaders reach for the same solution. Hire more reps. It feels logical. More people should create more pipeline, more conversations, and ultimately more revenue. But elite sales organizations ask a different question first:
"Are we maximizing the team we already have?"
More often than not, the answer is no.
Most teams don't have a headcount problem they have an execution problem. Reps spend hours on administrative work, chase poorly qualified opportunities, follow inconsistent sales processes, and waste valuable selling time on activities that don't move deals forward.
Adding more people to a broken system doesn't create growth. It multiplies inefficiency.
High-performing organizations focus on increasing revenue per rep, not simply the number of reps. They streamline qualification so weak opportunities disappear earlier. They automate repetitive administrative work. They standardize discovery, follow-up, and pipeline management so every salesperson spends more time selling and less time recovering from preventable mistakes.
The impact compounds quickly.
Managers coach more effectively because every rep follows the same framework. Forecasts become more accurate because qualification standards are consistent. Onboarding accelerates because new hires inherit a proven system instead of creating one themselves.
This is why elite teams often outperform competitors with larger sales organizations. They're not asking their people to work harder. They're building an environment where every hour produces more value.
Growth doesn't always require more payroll. Sometimes it requires removing friction. Before you approve your next hire, ask yourself one question:
Would another salesperson solve the problem or would a better system? The answer will determine whether your team scales profitably or simply becomes bigger.
ACTION STEPS: Increase Revenue Without Increasing Headcount
Measure Revenue Per Rep
Track productivity before deciding you need additional hiring.Audit Time Spent Selling
Identify administrative work that can be automated, delegated, or eliminated.Strengthen Qualification Standards
Remove low-probability opportunities before they consume valuable selling time.Standardize Your Sales Process
Build one repeatable framework that every rep follows from first contact to close.Optimize Before You Expand
Improve the system first, then add headcount only when capacity (not execution) is the true constraint.
The best sales leaders don't build the biggest teams. They build the most productive ones.
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I can’t believe they are practically giving this information away for free. Unbelievably worth every penny!
