In partnership with
Automate Prospecting Local Businesses With Our AI BDR
Struggling to identify local prospects? Our AI BDR Ava taps into a database of 200M+ local Google businesses and does fully autonomous outreach—so you can focus on closing deals, not chasing leads.
Ava operates within the Artisan platform, which consolidates every tool you need for outbound:
300M+ High-Quality B2B Prospects
Automated Lead Enrichment With 10+ Data Sources Included
Full Email Deliverability Management
Personalization Waterfall using LinkedIn, Twitter, Web Scraping & More
The Success Sabotage
When They Say "We Need to See Results from Our Last Investment First"
When prospects claim they need to see ROI from their previous investment before making new ones, weak salespeople nod sympathetically and schedule calls for next quarter. Devastating error. What you're witnessing isn't prudent financial management it's the sunk cost fallacy masquerading as business strategy. They're letting past decisions dictate future opportunities, which is the fastest way to fall behind in competitive markets.
Here's the elite insight: companies that wait for previous investments to "prove themselves" before making strategic moves are guaranteeing mediocre results from both. Most business initiatives deliver exponential returns when they work together, not when they're implemented in cautious isolation. Sequential thinking produces sequential results while competitors with portfolio thinking dominate markets.
The amateur move is respecting their timeline and offering to "check back later." The professional move is revealing how their current approach actually undermines the success of their previous investment. You're not asking them to abandon their last decision you're showing them how to amplify its impact through strategic layering.
The amplification strategy: "Smart approach to measure results let's make sure you're measuring the right thing. How could we structure this to accelerate the ROI of your current investment rather than compete with it? Sometimes the fastest path to proving one investment is enhancing it with complementary capabilities." This transforms you from another expense into their existing investment's success multiplier.
Your Action Blueprint
Convert investment caution into portfolio acceleration:
Honor their measurement discipline - Acknowledge the importance of tracking investment performance
Identify synergy opportunities - Show how your solution amplifies their current investment's impact
Create combined ROI models - Demonstrate the exponential returns of integrated solutions
Reframe timing as optimization - Position now as the perfect time to maximize existing investments
Establish success acceleration metrics - Provide ways to measure how new investments enhance previous ones
When prospects want to see results first, they're actually asking you to show them how to see better results faster.
