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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

The Post-Q1 Playbook

How Elite Teams Turn Early Data into Accelerated Wins

Q1 gave you answers.

Not opinions. Not guesses. Data.

Most teams look at Q1 results and move on. Maybe a quick review, a few surface-level tweaks, then back to the grind.

That’s where they lose.

Elite teams treat Q1 like a goldmine. Every win, every loss, every stalled deal—it’s all signal. They don’t just ask what happened… they ask why it happened and how to weaponize it.

Because hidden inside Q1 is your unfair advantage for Q2.

Your fastest deals? That’s your ideal entry point.
Your lost deals? That’s your messaging gap.
Your stalled pipeline? That’s your process friction.

Top performers don’t need more leads they need better interpretation.

They refine targeting. They sharpen positioning. They double down on what converts and cut what doesn’t. Fast.

And while everyone else is still “figuring out the quarter,” they’re already accelerating past them.

Q2 isn’t a fresh start.

It’s a multiplier.

Call to Action: Turn Q1 Data into Q2 Dominance
  1. Identify Your Fastest Path to Close
    Look at your quickest wins in Q1. What patterns exist? Industry, deal size, entry point find it and prioritize it.

  2. Break Down Lost Deals
    Don’t ignore them. Categorize why they fell apart price, timing, authority, or value gap.

  3. Refine Your ICP (Ideal Customer Profile)
    Double down on who converts fastest and most profitably. Eliminate distractions.

  4. Tighten Your Messaging
    If prospects didn’t “get it” in Q1, that’s on the pitch. Simplify and sharpen your value.

  5. Remove Pipeline Friction
    Where did deals stall? Fix that step immediately process beats effort.

  6. Reallocate Your Time
    Shift energy toward high-converting activities and accounts. Ruthless focus wins.

  7. Execute Weekly Adjustments
    Don’t wait until Q3 to optimize. Review, refine, and redeploy every single week.

The data is already telling you how to win.

The only question is, are you listening?

New Course - Available Now!

https://salessystemsuniversity.com/products/fast-track-module-1-what-you-incentivize-grows

I can’t believe they are practically giving this information away for free. Unbelievably worth every penny!

Subscriber - Josh
https://www.instagram.com/salessystemsuniversity/

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