- Sales Systems University
- Posts
- Do You Really Believe in What You Sell?
Do You Really Believe in What You Sell?
Confidence is contagious—so is doubt.
Sales Systems
March 14, 2025
In partnership with
Run Your Sales on Autopilot
Increase the output of your sales team without buying more tools or hiring new SDRs. Onboard Agent Frank, Salesforge’s AI SDR, to fully automate prospecting, personalized outreach and booking meetings while your team focuses on closing deals. Get a personalised email from Agent Frank to see his work in action:
Do You Really Believe in What You Sell?
Confidence is contagious—so is doubt.
With a frank title like that I think we can skip right into this. There are common issues in businesses where sales can be at odds with products/service. Operational issues causing chaos on deliverables.
As a sales person you are there to make promises. If what you are promising is not being delivered it can be difficult to step up again with a new prospect and advocate for a sale. If you are in a business that is truly not delivering ever on the promises and what you are selling is actually not being delivered, find other work. That by definition is a fraudulent company. Assuming that is not the case for all of you!
Just know that all businesses have issues and a perfect product or service does not exist. How you handle those issues and follow through on promises is all that matters.
I see often that sales people can get too close to product/service. This hand off should allow you the space to be solely focused on the new prospect and getting them in the door. Whether it is subconscious or not, when product does not deliver it has an impact on you and your confidence in the product.
Feedback as a check-in
Make it your goal to always spend time in follow up with a client to know what they loved about your product or service. Get quotes and testimonials everyday and focus in on the real life impacts you have positively on clients. This is the only content you want to consume. Let operations clean their messes. You, you need your head in the game for more sales!
Add To Routine
Genuinely seek out feedback and keep the receipts
Plaster the walls with testimonials. See them everyday. Pour over them. Use them in your sales meetings. Be attached to the outcomes you gave your clients!
Stay away from operations and out of earshot of the day-to-day whenever possible. If you overhear that ops are short staffed and cannot service the current pipeline, you better believe that will play on your mind on your next sales call!
Be attentive to the real life benefits you offer and share the true positive outcomes you know you can deliver.
Don’t sweat the small stuff. If a customer comes back and tells you a bad experience, do your greatest work in fixing that for them and hopefully ops will avoid the issue in the future.
Stay focused on the next sale and work your leads with true confidence!
