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- You’re Not Closing Because You’re Playing It Safe
You’re Not Closing Because You’re Playing It Safe
Risk equals reward
Sales Systems
April 13, 2025
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You’re Not Closing Because You’re Playing It Safe
Risk equals reward
We have all heard “the customer is always right”. Well, anyone of us that deals with the public knows that is certainly not true. In fact, the customer is seldom right. That is why you have a job as a salesperson. Otherwise the perfectly educated customer would make their perfectly informed purchase without any assistance at all.
Balancing the logic out a bit it is clear that most customers need a lot of help understanding your product or service. That comes with answering a lot of questions, completing demos and overall educating the customer. If there was any shortcut to becoming a top sales person it would be becoming an expert in combination with understanding what the customer truly needs and avoiding oversharing (which can divert a sale).
You are playing it safe by not correcting when the customer has incorrect understanding. Smiling it off awkwardly and letting them have incorrect information does not drive you closer to a sale. Mostly due to the fact they likely do not understand your brand. Now now this isn’t permission to be rude. So practice ways to correct others without disrespecting them or embarrassing them.
Reminders for your next sales meeting
Ask more
Disagree more
Correct more
Educate most
