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- How to turn a B Player to A in 30 Days
How to turn a B Player to A in 30 Days
30 Day Sales Makeover!
Sales Systems
May 25, 2025
In partnership with
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HOW TO TURN YOUR B-PLAYERS INTO A-PLAYERS IN 30 DAYS
Every sales organization has them: solid performers who consistently hit quota but never quite break into the top tier. These B-players form the backbone of your revenue machine—reliable, coachable, and committed. But what if you could systematically elevate their performance to A-player status in just 30 days?
At Sales Systems University, our research has identified a fascinating pattern: the gap between B and A players rarely comes down to natural talent or effort. Instead, it's about precision of execution and strategic focus. Your B-players aren't performing at 60% of an A-player's capacity—they're operating at 90% but missing critical optimization opportunities that compound over time.
The most sophisticated sales organizations in the world have cracked this code. They've developed systematic approaches to identify the specific micro-behaviors and decision points that separate good from extraordinary. These organizations don't hope for random breakthroughs—they engineer them through deliberate intervention at key performance leverage points.
This month, we're unveiling our Performance Elevation Protocol that has helped our clients transform 78% of their B-players into consistent top performers within a single quarter. This isn't about working harder—it's about recalibrating how your solid performers approach each element of the sales process with surgical precision. The results? Our clients report an average revenue increase of 23% without adding headcount or changing compensation structures.
YOUR ACTION PLAN
Implement our "Performance Gap Analysis" to identify the specific 2-3 behaviors separating each B-player from top performance (assessment template in your SSU portal).
Deploy the "Micro-Mastery" coaching framework focusing on daily practice of one high-leverage skill for 10 days before progressing to the next.
Establish "A-Player Shadowing Rotations" to expose B-players to top performer approaches in live selling situations (structure guide available in your resources).
Institute bi-weekly "Performance Calibration" sessions using our proprietary feedback methodology that accelerates behavioral change without triggering defensive responses.
