In partnership with
AI Agents Are Reading Your Docs. Are You Ready?
Last month, 48% of visitors to documentation sites across Mintlify were AI agents—not humans.
Claude Code, Cursor, and other coding agents are becoming the actual customers reading your docs. And they read everything.
This changes what good documentation means. Humans skim and forgive gaps. Agents methodically check every endpoint, read every guide, and compare you against alternatives with zero fatigue.
Your docs aren't just helping users anymore—they're your product's first interview with the machines deciding whether to recommend you.
That means:
→ Clear schema markup so agents can parse your content
→ Real benchmarks, not marketing fluff
→ Open endpoints agents can actually test
→ Honest comparisons that emphasize strengths without hype
In the agentic world, documentation becomes 10x more important. Companies that make their products machine-understandable will win distribution through AI.
How to handle objections – and spoiler alert, most objections aren't even real objections. They're smoke screens.
Here's what changed my perspective: when someone says "It's too expensive" or "I need to talk to my spouse" or "Let me think about it," they're usually not telling you the real reason they're hesitating. The real objection is hiding underneath. Your job is to dig it out gently and address what's actually bothering them.
Zig explains that objections are actually good signs. It means they're interested enough to engage. A person who doesn't care just says "no thanks" and walks away. Someone raising objections is still in the game – they just need more information or reassurance.
The key? Don't get defensive. Don't argue. Welcome the objection, acknowledge it, and then address it with empathy and facts.
Key Takeaways:
Objections mean they're interested – silence means they're not
Most objections are smokescreens hiding the real concern
Never argue with an objection – acknowledge it first
"I need to think about it" usually means "I'm not convinced yet"
Price objections are rarely about actual price – they're about value
Answer objections with questions to find the real issue
The best time to handle objections is before they come up
Your Action Plan:
First, write down every objection you hear regularly. Then write out honest, helpful responses to each one. Practice them until they sound natural, not canned.
Second, when you hear an objection, use this phrase: "I understand. Can I ask what specifically concerns you about that?" This gets them talking about the real issue instead of the surface one.
Third, bring up common objections yourself before the buyer does. Say something like "A lot of people wonder about the price compared to cheaper options. Let me show you why this actually saves you money in the long run." Addressing concerns early builds trust and removes roadblocks.
The big takeaway? Objections aren't rejection. They're requests for more information. When someone objects, they're basically saying "I'm not convinced yet – help me understand." So help them. Don't fight them, guide them.
Welcome the pushback. It means you're close.