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The assistant that scales with you
Great leaders don’t run out of ideas. They run out of hours.
Wing gives you a dedicated assistant who plugs into your workflows – calendar, inbox, research, outreach, and ops – so execution never stalls. Wing can:
Onboard in days, not months
Run the day-to-day so you don’t have to
Adapt as your business grows
With Wing, you buy back time without adding headcount. More focus for strategy, more follow-through on priorities, and a lot fewer “forgot to send” moments.
Coaching Isn’t Cheerleading
High performers need builders, not hype men
Let’s be clear: coaching is not about clapping the loudest in Monday’s sales meeting. Your reps don’t need another hype man, they need a builder. Someone who sharpens their edge, removes friction from their process, and demands excellence every single day.
Cheerleading feels good in the moment, but it doesn’t create killers. It creates complacency. Great managers know energy is temporary, but systems are permanent. Coaching is about rewiring habits, tightening execution, and raising standards so that performance becomes inevitable.
High performers crave accountability. They don’t want you to tell them they’re “doing great” they want you to make them unstoppable. If you’re just throwing motivation at your team, you’re wasting talent. If you’re building skill, discipline, and systems you’re manufacturing rainmakers.
Action Steps: Coach Like a Builder
Diagnose, Don’t Praise – Break down a rep’s calls, deals, and habits. Find the leaks. Don’t gloss over them.
Systemize Improvement – Give frameworks, not pep talks. Scripts, cadences, playbooks—tools they can use daily.
Set Ruthless Standards – “Good enough” doesn’t scale. Define what A-player execution looks like and enforce it.
Turn Feedback into Drills – Don’t just point out mistakes. Run reps through repeatable practice until it sticks.
Hold the Mirror – Show them where they stand, without sugarcoating. High performers respect the truth.
Cheerleaders sit on the sidelines. Builders create dynasties. Choose which one you want to be.
