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Swap out your stale ads
Not all ads are created equal. And the old, low-performing ones? Those have got to go.
Hightouch can help you refresh your fatiguing ads in just one click. They show you insights on your ad performance so that you can spot the low performers, swap ’em out, and focus your energy on scaling up your high-performing ads.
You can do it all in the Hightouch Ad Studio. Ad Studio’s got the context of your ad performance built right into it to help you:
generate new variations of your ads instantly
launch your new ads as soon as you’re ready
keep your campaigns consistently high-performing
Turn your tired old ads into potentially high-performing, fresh creative with just a click.
Before You Hire Another Rep, Read This
Why the smartest sales leaders are investing in AI before adding headcount
When revenue slows or growth targets increase, most sales leaders reach for the same solution.
Hire another rep.
It feels logical. More salespeople should create more pipeline, more meetings, and more closed business. But before you increase headcount, ask a more important question:
Is your current team operating at full capacity?
For many organizations, the answer is no.
Top-performing reps often spend less than half their week actually selling. The rest disappears into administrative work—researching prospects, updating the CRM, writing follow-up emails, scheduling meetings, preparing proposals, and chasing internal approvals. Hiring another salesperson simply adds another person to an inefficient system.
The smartest sales leaders are taking a different approach. Before expanding the team, they're using AI to remove low-value work from every rep's day. Account research is completed in minutes instead of hours. Meeting notes are generated automatically. CRM updates happen in the background. Follow-up emails are drafted before the rep leaves the parking lot.
The result isn't just time savings.
It's capacity.
When every salesperson gains five to ten additional selling hours each week, it's like adding another high-performing rep without increasing payroll, onboarding, or management complexity. Existing talent becomes more productive because they're spending more time with customers and less time behind a screen.
Only after optimizing the system do these leaders evaluate whether additional hiring is necessary. Sometimes the answer is yes. But it's a decision based on capacity planning, not frustration.
Great sales organizations don't scale inefficiency.
They eliminate it first.
Technology doesn't replace talented salespeople.
It gives talented salespeople the opportunity to spend more time doing the work that actually generates revenue.
ACTION STEPS: Optimize Before You Expand
Audit Selling Time
Measure how many hours each rep spends on revenue-generating activities versus administration.Identify Repetitive Tasks
List every activity that could be automated or accelerated with AI.Calculate Recovered Capacity
Estimate how many additional customer conversations each rep could have every week.Improve the Process Before Hiring
Remove bottlenecks and unnecessary manual work before adding headcount.Hire to Scale Success
Once your system is optimized, add new reps into a process designed for maximum productivity.
The smartest investment isn't always another salesperson.
Sometimes it's giving the salespeople you already have the ability to perform like two.
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I can’t believe they are practically giving this information away for free. Unbelievably worth every penny!
