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- 10 Scripts to Fix Poor Follow-Up,
10 Scripts to Fix Poor Follow-Up,
The Last 2 are Top Tier
Sales Systems
May 19, 2025
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10 Scripts to Fix Poor Follow-Up,
FAST!!!
Every sales professional knows that follow-up is where deals are won or lost. Yet studies show that 44% of salespeople give up after just one follow-up attempt, while 80% of successful deals require at least five touchpoints. The difference between average and exceptional performance often comes down to persistence and precision in your follow-up strategy.
At Sales Systems University, we've analyzed thousands of successful sales conversations and identified the critical failure points in typical follow-up sequences. The problem isn't just frequency—it's messaging. Your prospects are drowning in generic "just checking in" emails that add zero value to their day and position you as just another salesperson seeking their time.
The solution? Strategic, value-driven follow-up scripts that acknowledge your prospect's reality while maintaining momentum in your sales process. Our research shows that follow-ups that reference specific pain points, provide unexpected insights, or create a sense of opportunity cost outperform standard templates by 3x.
The scripts we're sharing today have been field-tested across industries and buying cycles. They're designed to cut through inbox noise while positioning you as a trusted advisor rather than a persistent pest. Each script includes psychological triggers that motivate response without creating pressure—the hallmark of sophisticated sales communication.
YOUR ACTION PLAN
Replace your "checking in" emails with the Value Reminder script (see script #3).
For prospects who've gone silent, deploy the Pattern Interrupt approach (script #7).
Test the Timeline Clarification script with at least five stalled deals this week.
Implement the Executive Summary follow-up after every discovery call.
Use the Helpful Resource script only when you have genuinely valuable content to share.
